The analysis, by Professor, shows that social media networks such as Twitter have distinct and potentially powerful features that differentiate them from conventional public health knowledge distribution online tools, such as search engines. This research is part of a larger investigation by Professor Steele into the health and health care impacts of emerging technologies.
Using emerging communication technologies to allow individuals to access accurate and up-to-the-minute public health information directly will benefit millions of people’s health and change the paradigm of dissemination of public health information ~ Professor Steele, Head of Discipline and Chair of Health Informatics at the Faculty of Health Sciences of the University.
When you search for search engine knowledge, the most relevant results are decided by algorithms and computers. You have a ‘drive’ process for social media networks, where concerned people are specifically alerted to updates on public health. You also have a prodigious network of users whose time and effort is to identify and monitor related accounts and filter which information is transmitted.
Nearly two-thirds of the audience were non-profit organisations and had a far higher overall following than their for-profit counterparts. The majority of 59% of tweets in the survey were non-condition-specific, accompanied by mental health, cancer and lifestyle tweets (fitness and nutrition).(https://hcsmmonitor.com/category/public-health/)